Everything you
need to know.

Not necessarily. Website design is one of our core services, and many clients come to us without a site or with an outdated one. We'll build a high-converting landing page as part of the campaign setup. If you already have a website, we'll assess whether it needs changes to maximise conversion before ads go live.

The call is 30 minutes, completely free, and genuinely useful regardless of whether you work with us. We'll research your business, your market, and your competitors before the call. On the call itself, we'll walk you through exactly how we'd run your campaigns, what lead volume to expect, and what it would cost per lead. No pressure, no obligation — just a real plan you can keep.

After the strategy call and sign-off, campaigns go live within 48 hours. This includes full ad creative, audience targeting, landing page setup, and tracking. We move fast because every day without leads is revenue left on the table.

Before we start, we agree on a specific monthly lead target and a maximum cost-per-lead. If we hit those numbers, you pay our management fee in full. If we miss, we waive all or part of our fee proportionally — you only pay for what we actually deliver. This isn't a vague promise. It's written into our agreement so you're never paying for underperformance.

It depends on your trade, service area, and ad budget. Our clients typically see 10–40 qualified leads per month. On the strategy call we'll give you a specific projection based on your market — not a generic range. What we can tell you is our average cost per lead across all active clients is currently $14.

Most clients see their first leads within 48–72 hours of campaign launch. The first 2–3 weeks is a learning phase where we're actively optimising targeting and creative based on real data. By the end of month one, campaigns are typically hitting their cost-per-lead target consistently.

You get a weekly report showing every lead generated, the cost per lead, total ad spend, and how we're tracking against the monthly target. We set up full end-to-end tracking so you can see the journey from ad impression to phone call or form submission. No black boxes — you always know exactly where your money is going.

Our primary channel is Meta (Facebook & Instagram) — specifically lead generation and conversion campaigns targeting homeowners in your service area. We handle all creative (ad copy, images, video if available), audience targeting, retargeting, and ongoing A/B testing. We also offer Google Reviews campaigns and reactivation campaigns to past customers.

Three things: trade-specific audience data (we know which targeting signals convert for HVAC vs roofing vs plumbing), conversion-optimised creative (built around how trade customers make decisions, not general ad templates), and daily active management (we're in the account every day, not checking in weekly). Most business owners running their own ads are leaving 60–70% of their budget on poorly targeted clicks.

No — we handle all ad creative as part of the service. If you have photos of your work or team, those always outperform stock images and we'll happily use them. But they're not required. We'll create everything needed to launch a high-performing campaign from day one.

Pricing is custom based on your trade, service area, and lead volume goals. There are two costs: our management fee (what you pay Danichi) and your ad spend (what goes directly to Meta). We'll give you the exact numbers on the strategy call. What we can say is most clients see positive ROI within the first 30 days — the leads pay for the service.

No long-term contracts. We work on a month-to-month basis. We keep clients by delivering results, not by locking them in. If you want to pause or cancel, you give us notice and we're done — no penalties, no awkward conversations.

Totally fine. We understand trades are seasonal. You can pause at any time with notice. We'll pause ad spend immediately and resume when you're ready — without needing to rebuild from scratch, because we preserve the campaign data.

Very little. After the initial onboarding (which takes about an hour), your job is to answer the phone and close the leads. We handle everything else — creative, targeting, optimisation, reporting. Most clients spend less than 30 minutes a month on anything related to their marketing with us.

Three things: we only work with trade businesses (so we know your industry, your customers, and your competitive landscape deeply), we have a performance guarantee (our fee is tied to results, not just activity), and we're a small team (you talk to the people actually running your campaigns, not an account manager who forwards your emails). Most agencies treat trades as a vertical. We treat it as the only thing we do.

Directly with Daniel and Malachi — the co-founders. We're a tight team and every client works with us directly. No layers, no handoffs to junior staff. If you have a question, you message the person who's actually running your campaigns and knows your account inside out.